Republican presidential candidate Mitt Romney has generated some controversy in recent days over a campaign attack ad against rival Newt Gingrich. The ad features old footage of Tom Brokaw reporting on the Newt Gingrich ethics scandal in 1997.  In the ad, Brokaw reports that Gingrich was found guilty by the House ethics committee. Brokaw said in a statement that he is “extremely uncomfortable with the extended use of my personal image in this political ad.” He also said, “I do not want my role as a journalist compromised for political gain by any campaign.” NBC lawyers have asked the Romney campaign to remove the ad and any reference to the network in future campaign ads. However, it is likely that the use of the Tom Brokaw footage by the Romney campaign is permissible under the fair use doctrine.  Section 107 of the U.S. Copyright Law allows the reproduction of a particular work if it is considered a “criticism, comment, news reporting, teaching, scholarship, and research.” At the end of the day, it is likely that the Romney campaign will just pull the ad but the genie has already been let out of the bottle. The most significant impact of this controversy is that it has greatly increased circulation and discussion of a negative ad. It thus will probably hurt Gingrich in the polls by reminding voters of his ethical baggage.

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