On October 7, the European Parliament finally passed new regulations governing the multi-billion dollar tobacco market. The new legislation aims at tightening up the 2001 Tobacco Products Directive. Some of the new sanctions placed on the tobacco industry include: bigger warning signs on cigarette packs, the elimination of “10-pack” cigarettes, and also a ban on menthol and other flavored additives. Some of these regulations, if passed by the European Council, would not take effect for another five to ten years.
After intense lobbying from the growing electronic cigarette industry, including global tobacco companies, the European Parliament refused to include the European Commission’s recommendation to classify electronic cigarettes like other medicinal products. The new tobacco regulations still need approval by the 28 European Union government leaders in the European Council, who along with the European Commission, want electronic cigarettes controlled under medical regulations. There will soon be an intriguing battle in Brussels. The European Council has endorsed the European’s Parliament’s philosophy on marketing electronic cigarettes as medicines. However, the European Council would allow tobacco companies more time to acquire medicines marketing authorization.
Should electronic cigarettes be regulated as tobacco products or should they be sold in pharmacies as medicinal products? Research claims that 85 percent of electronic cigarette users start in order to help them quit smoking. Electronic cigarettes also cost 90 percent less than your traditional cigarette. Most electronic cigarette users think that smoking electronic cigarettes is less harmful than smoking traditional cigarettes. However, health experts are still divided on the long-term effects of using electronic cigarettes, and they are still years away from uncovering these effects. At the moment, there is yet a clear answer for the European Union on how to regulate electronic cigarettes.